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WordPress Website
Cost Calculator

Answer 5 questions and get a realistic estimate range — built on 25 years of pricing custom WordPress projects.

Step 1 of 5
What kind of site do you need?
Pick the option that best matches your primary goal.
Step 2 of 5
How many pages does your site need?
A page is any distinct URL with unique content — Home, About, Services, FAQ, etc.
Step 3 of 5
What level of custom design do you need?
This is usually the single biggest variable in a WordPress project budget.
Step 4 of 5
Any special features?
Select all that apply. Skip this step if none apply.
Step 5 of 5
What's your timeline?
Rush timelines require us to pre-empt other projects. Flexible timelines keep costs lower.
Estimated project investment
—
This is a planning estimate based on the inputs above. A formal quote requires a 20-minute scoping call — it's free and there's no obligation.
What's driving your estimate

Want a real number?

This calculator uses industry-standard ranges. An actual quote — locked to your specific requirements — takes 20 minutes on a call. No sales pressure, no commitment.

Book a Free Scoping Call
What the numbers mean

Why WordPress project costs vary so widely

A $1,500 site and a $40,000 site can both be called "a WordPress site." Here's what separates them.

Design — the biggest variable

A configured premium theme can cost $800 in design hours. A fully custom design with original Figma files, design system, and brand guidelines typically runs 40–60 hours before a line of code is written. That's the gap.

Functionality — integrations add up

A contact form is two hours. A booking system integrated with your calendar and sending SMS confirmations is 20–40 hours. Every "it just needs to connect to..." is an integration that has to be scoped, built, and tested.

Content — often forgotten

The calculator estimates development only. Professional copywriting runs $80–$200 per page. Photography licensing or photoshoots add $500–$3,000. Most budgets undercount content by 30–50%.

Revisions — scope creep is real

Fixed-price projects include 2–3 rounds of revisions. Open-ended revision cycles are the most common reason projects go over budget. Clear scope documentation at the start prevents this.

Hosting — ongoing after launch

The build cost and the hosting cost are separate. Managed WordPress hosting for a business site runs $20–$100/month. Don't put a $10,000 site on a $3/month shared host — the performance and security cost is paid in conversions.

Maintenance — the build is day one

WordPress core, plugins, and themes release updates continuously. An unmanaged site accumulates security vulnerabilities and compatibility breaks. Budget $50–$300/month for proper maintenance or build that cost into your total.

How to use this estimate in a vendor conversation

If a developer quotes significantly below this range, ask what's excluded — it's usually design, content migration, or post-launch support. If they quote significantly above it, ask for an itemized breakdown. Neither extreme is wrong on its own, but both deserve explanation. A developer who can't explain their pricing in line items is a developer who doesn't understand their own costs.

Want the full breakdown of what drives WordPress project costs?

Read: How Much Does a WordPress Site Cost? See Our Development Services